From the first seedling to a flourishing garden

SOGO offers a complete range of practical gardening essentials. From sowing and raising plants to care and support, everything is designed to keep gardening simple and organised.

Smart gardening

Everything for every stage of growth

The collection follows the key stages of gardening. This makes it easier for customers to find the right product and keeps the range clear and organised on the shelf.

Our range

A complete range for every stage of growth

SOGO brings practical gardening essentials together in one recognisable concept. By grouping products by growth stage, customers can find what they need more quickly and complementary products sit logically together.

SOGO Basic

Essential products to help your customers get started right away. From hand tools and kneeling pads to pressure sprayers, misters, and thermometers.

SOGO Seedling

Everything for growing seeds and young plants. Think of propagation trays, soil blockers, ground covers, and plant labels.

SOGO Flowering

Practical solutions for supporting and caring for plants. From binding wire and jute garden twine to garden netting and plant supports.

Designed to grow

Make it easy for your customer

Gardening doesn't have to be complicated. SOGO consists of practical products that help with the most common garden tasks. This allows both customers with little experience and seasoned gardeners to get started right away.

Easy to use

Practical products designed to make everyday gardening tasks easier.

For every gardener

An accessible range for both beginner and experienced gardening enthusiasts.

For every gardening task

From growing a single plant to maintaining a complete garden.

Logically combined

A clear range in which complementary products are easy to find.

We help you sell

Everything
for a strong presentation

A strong range deserves a presentation that matches it. That is why we can advise on in-store presentation, promotional materials, campaigns and online communication, always tailored to your market and target audience.

Get in touch
Cees Meinderstma

Retail Sales Manager

Cees Meinderstma

Patty Jongeling

Retail Account Manager

Patty Jongeling

Ferry Peters

Retail Account Manager

Ferry Peters

Geert De Pessemier

Retail Account Manager

Geert De Pessemier

Noa Westerhof

Retail Account Manager

Noa Westerhof

Gerben Anema

Accountmanager Retail/Promotional

Gerben Anema

Give your customers
everything they need to grow

With SOGO, you bring a complete and accessible garden concept into your store. From the first seedling to a flowering plant, there is a suitable product for every stage.